FASHION IN HELSINKI 30.5. – 5.6.2022
Aalto Fashion collaborative projects
Location: Fabianinkatu 29, Helsinki
Aalto Fashion presents second year BA students projects as part of the Fashion in Helsinki event. Students share their collaborative projects in five fashion collection installations they have worked on during the past year. It offers a closer look into the richness of thinking and processes behind the showcased collections as well as the materials, cuts and construction of the final pieces.
Instagram: @aalto_fashion
Website: aalto.fashion
More information: ilona.hyotylainen@aalto.fi
30.5. at 13.30 – 15.00
Marimekko factory tour & presentation
Location: Puusepänkatu 4
For media, by invitation only
Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity.
Instagram: @marimekko
Website: marimekko.com
More information: sylvia.sene@marimekko.com
Vyner Articles presentation
Location: Vyner Studio, Kasarminkatu 12, Helsinki
By invitation only
Artworkwear, everyday workwear for the creative ones. London born Vyner Articles is dedicated to create a relevant seasonal wardrobe, to be lived in.
Instagram: @vynerarticles
Website: vynerarticles.com
More information: iris.korkman@vynerarticles.com
Nomen Nescio drinks
Location: Nomen Nescio shop & showroom, Mikonkatu 1, Helsinki
By invitation only
Nomen Nescio is a Helsinki based design studio focused on minimalistic aesthetics and values. The collection is an evolving composition of seasonless gender neutral black clothing. Pieces have no external, internal or applied elements that would point out specific sex, age or status. Essentially Nomen Nescio’s way of thinking starts and ends in the same place, in freedom, joy and peace
Instagram: @nomennescio.fi
Website: nomennescio.fi
More information: minttu@nomennescio.fi
31.5. at 9.00 – 12.30
Transformation Conference – Innovating the fashion industry through Nordic values
Location: Puistokatu 4, Helsinki
Sweden and Finland are similar in many ways, and our commonalities are shown in the current state of the fashion industry. Our shared values of equality and innovation have birthed some of the most forward-thinking materials companies, as well as fostered a slew of creative talent in global demand.
In the midst of the most transformative period that fashion has ever seen, we want to explore how Finland and Sweden can deepen their impact on the industry — together.
Transformation Conference is a twin-event taking place both in Helsinki and in Stockholm during the summer of 2022. The purpose is to create a new platform where innovation companies, creative talent, and investors can meet and create new alliances.
Organisers: Juni communication & Scandinavian Mind
Inquiries miia@juni.fi
VAIN drinks
Location: CM-44 shop, Kasarminkatu 44, Helsinki
By invitation only
VAIN is an interdisciplinary design project by the Helsinki based artist Jimi Vain. What started as a one-man design project back in 2019 has since evolved into a prominent independent fashion label. VAIN and it’s story is a testament to the very nature of what it means to be creative in the Digital Age. In an evermore technocratic world it’s sometimes easy to forget that what brings us together as humans is the love we have, and VAIN is all about love.
Instagram: @vain_official
Website: jimivain.com
More information: roope@vainfashiongroup.com
Fashion in Helsinki fashion show: By Hinders, Rolf Ekroth, Hedvig, Latimmier and Sofia Ilmonen
Location: Glasshouse Helsinki, 2nd floor, Aleksanterinkatu 13, Helsinki
By invitation only
Fashion show presents five up-and-coming Finnish fashion designers and their latest collections in a runway show.
Instagram:
@byhinders
@rolf_ekroth
@hedvigcollection
@latimmier
@sofiailmonen
More information: miia@juni.fi
Fashion in Helsinki party
Location: Glasshouse Helsinki, Aleksanterinkatu 13, Helsinki
By invitation only
Fashion in Helsinki fashion show after party at Glasshouse Helsinki.
Veerkracht – Nature Positive Denim exhibition
Location: Garden Room Kämp Galleria, Pohjoisesplanadi 33, Helsinki
Opening drinks, 2.6. at 18.00 – 20.00, by invitation
The Veerkracht sustainable platform presents their first exhibition at Fashion in Helsinki in June 2022. During covid pandemic, the platform has worked in creative dialogue and collaboration between Europe’s leading denim hub Amsterdam, London, and other European cities. The team includes Finnish and British designers and artists and 4 young Dutch denim talents who have worked closely with the curator Jani Kaila and denim sustainability specialist Maarten Wentholt.
The exhibition presents different approaches to sustainable treatments, nature positive denim solutions, biodegradability, natural dyeing techniques, upcycling, and industrial processes using less water, energy, and harmful chemicals.
The Veerkracht exhibition showcases sustainable denim fabrics and garments, large-scale denim sculptures, art installations and fine art denim pieces. The team presents the results from experimental biospheric FashionLabs set up in four biodiversities in Sahara, Veneto, Amsterdam and Turku Archipelago. The participants have worked with denim, which has been treated with soil and water enzymes and regenerative natural forces. Special results have also been achieved with oxidation and rusting processes.
The innovative sustainable industrial collaboration with eco-friendly and certified natural mineral pigments has taken place at Zaitexfashion laboratories in Veneto, Italy.
The participants are Enzo Faber, Mickey Gibbons, Jani Kaila, Luna van Kessel, Katja Kiviranta, Judith Lyons, Harri Niskanen, Florian Regtien, Josien Verwoerd and Maarten Wentholt.
Instagram: @veerkracht.dialogue
KOE22 Fashion Show
Location: Valkoinen Sali, Aleksanterinkatu 16, 3rd floor
”Muotoiluinstituutti” The Institute of Design at LAB University of Applied Sciences, in Lahti, celebrated its´ 50th anniversary last year. KOE Fashion Show is the annual event showcasing the talent of upcoming fashion designers from LAB Institute of Design and Fine arts. Sustainability and circular economy are in the core of the school´s as well as the students´values.
KOE22 presents the graduate collections of 12 designers. Each collection is the result of the research for their graduate thesis. The collections highlight values such as sustainability and social structures. Designers have for instance delved into how seaweed could work as a clothing material, how braiding could be one solution for upcycling materials waste from the industry, how to dye fish leather with blueberries or how menswear has evolved in the mainstream with the rising diversity.
Instagram: @koefashionshow
Website: koefashionshow.com
More information: susanna.bjorklund@lab.fi, +358 44 708 5192
hálo FW22 presentation at hálo store
Location: Erottajankatu 19
For press & media. By invitation only.
Instagram: @halofromnorth
Website: halofromnorth.com
More information: marta@halofromnorth.com
Arela Reborn Demo and stitching workshop
Location: Arela Studio, Uudenmaankatu 7
The core of the Arela Reborn concept is to appreciate the high-quality materials and extend the life cycle of Arela products. The collection gives a new life to preloved and worn-out Arela knits.
The first Arela Reborn upcycling collection launched in the fall of 2021. This collection was hand-dyed using a tie-dye technique, which gave the knits a new painting-like surface. This unique take created a fascinating contrast with classic cashmere knits.
The next step for Arela Reborn is to examine different stitching techniques. How can we create something new and beautiful by repairing and upcycling an old knit using innovative and artistic stitching?
Upcycling is a process to recycle or reuse material to give it a second life or a new function. The upcycling process often creates higher quality or value products than the original.
Instagram: @arela_studio
Website: arelastudio.com
More information: anni.arela@arelastudio.com
Lovia Trash Bag Workshop
Location: Lovia Concept Store, Fredrikinkatu 18
Welcome to Trash Bag Workshop | Design the bag of your dreams!
You can design your own trash creation out of our excess materials Lovia gathers from other industries including leather and textiles from furniture industry as well as fish skin that comes as a by-product of food production. Usually Lovia’s unique bag design workshop has an extra cost (+95€) but to celebrate Fashion in Helsinki week there’s no additional fees included. You only pay for the bag model you choose to design. Warmly welcome!
Lovia is a Helsinki-based brand turning leftover materials into design accessories with full transparency.
Instagram: @loviacollection
Website: loviacollection.com
More information: aliisa@loviacollection.com
éN Hats Garden – Gardeners Essentials
Location: Kämp Galleria 2nd floor, Pohjoisesplanadi 33
Open: Mon-Fri 11-18, Saturday 11-17
Welcome to explore éN Hats Gardeners Essentials straw hat designs made of Agave, Toquilla, Wheat Straw and Wood Fibre. All hats are sustainably made in éN Hats Helsinki studio.
Instagram: @enhats
Website: enhats.com
Terhi Pölkki SSWW Summer – Into the garden
Location: Terhi Pölkki Store, Uudenmaankatu 2, Helsinki
Open: Mon-Fri 10-18, Saturday 11-17
Terhi Pölkki is presenting the SS22 ”Into the Garden” Collection. The Collection was inspired by nature, gardening and effortless Summer days.
Welcome to explore the collection and view the garden installation created together with Finnish artist Fanny Tavastila at Terhi Pölkki store.
Instagram: @terhipolkkishoes
Website: terhipolkki.com
More information: info@terhipolkki.com
Intimacy. Embodied knowledge, creative work and digitalization in contemporary Finnish fashion, book launch
Location: Nide, Fredrikinkatu 35
Intimacy is a book about Finnish contemporary fashion and international fashion research. The work considers the intimate relationship between the body and fashion from different perspectives.
Writers: Annamari Vänskä, Jenni Hokka, Natalia Särmäkari . Publisher: Aalto ARTS books.
More information: sanna.tyyri-pohjonen@aalto.fi
Aalto University Näytös screening
Location: Glasshouse Helsinki, 2nd floor, Aleksanterinkatu 13
Aalto Fashion is a creative community that explores diverse aspects of fashion. This year the Aalto student show Näytös22, will be presented online. The collections of young, talented designers will be published on Thursday 2nd of June at 7 p.m. (EET) on the website aalto.fashion. The Näytös22 video launch event at Glasshouse Helsinki will gather students, staff and guests to celebrate Näytös22. The prize-winning collections will be announced at the event.
Instagram: @aalto_fashion
Website: aalto.fashion
More information: ilona.hyotylainen@aalto.fi
Elina Äärelä “My Sisters’ Dress”
Location: Kämp Gallery, 2nd floor, Pohjoisesplanadi 33, Helsinki
Open: Saturday at 12-18, Sunday at 12-16
Instagram: @aarelaelina
Website: aarelaelina.com
More information: elina.aarela@gmail.com
