Finnish Fashion Awards was held 23.5.2025 at the iconic Finlandia hall. We celebrated the local fashion industry and its amazing talent.
Huge congratulations to all the winners!
WINNERS
New Talent
Tuuli-Tytti Koivula / @tuplat
Supported by Stockmann
Branding
VAIN / @vain_official
Supported by 1664 Blanc
Scaling
Marimekko / @marimekko
Supported by Zalando
Retail
Kaartinen & Kuusela / @kaartinenkuusela
Fashion Photography
Jens Zitting / @jenszitting
Hyvon Award for Innovation in the Textile Industry
Structural Color Studio / @structuralcolourstudio
Supported by Kaute-säätiö
Sustainability Action Award
Mifuko / @mifuko_official
Supported by LAB Muotoiluinstituutti
Beauty
Miika Kemppainen / @miikakemppainen
Fashion for Happiness Award
Lilja the Label / @liljathelabel
Supported by Helsinki Partners
The nominees
New Talent
Lauri Greis
Jenny Hytönen
Tuuli-Tytti Koivula
Branding
ONAR
Relove
VAIN
Scaling
Almada Label
Alpa
Marimekko
Retail
Kaartinen & Kuusela
Lasso
PUF Store
Relove
UFF
Fashion Photography
Osma Harvilahti
Salamata Mboup
Sofia Okkonen
Sara Urbanski
Jens Zitting
Hyvon Award for Innovation in the Textile Industry
Natural Indigo
Structural Color Studio
Untuvia
Sustainability Action Award
Kaartinen & Kuusela
Mifuko
ONAR
UFF
Beauty
Miika Kemppainen
Kristel Tamm
Matjus Varjonen / 81 barber
Fashion for Happiness Award
Aida Impact
Lilja the Label
Vitun Leija
The jury of 2025 Finnish Fashion Awards
Krzysztof J. Lukasik, Design Director, Bottega Veneta
Heikki Salonen, Creative Director, MM6
Kieran Long, Director, Amos Rex
Pirjo Kääriäinen, Professor of Design and Materiality, Aalto University
Aino Frilander, Journalist, Author, Helsingin Sanomat
Fabio Baum, General Manager Nordics & Benelux, Zalando
Tia Rantanen, Marketing Director, Stockmann
Sofie Fuchs, Brand Manager, 1664 Sinebrychoff
Tytti-Lotta Ojala, Director, LAB Institute of Design & Fine Arts
Leena Karppinen, Senior Manager, PR & Communications, Helsinki Partners
Miia Koski, CEO, Juni Communication
Jani Niipola, Journalist
