Transformation Conference – Innovating the fashion industry through Nordic values
Tuesday 31st of May 2022 at 9am – 12.30pm
Location: Puistokatu 4, Helsinki
Inquiries miia@juni.fi
Join us for a half-day conference, where innovation companies, creative talent, and investors can meet and create new alliances.
Sweden and Finland are similar in many ways, and our commonalities are shown in the current state of the fashion industry. Our shared values of equality and innovation have birthed some of the most forward-thinking materials companies, as well as fostered a slew of creative talent in global demand. In the midst of the most transformative period that fashion has ever seen, we want to explore how Finland and Sweden can deepen their impact on the industry — together.
The seminar will be recorded and shared via fashioninhelsinki.com and scandinavianmind.com
Conference program
08.30 registration
Welcome to the Transformation Conference
Konrad Olsson, Editor-in-Chief & Founder, Scandinavian MIND
Introduction of Puistokatu 4
Nina Ruotsalainen, Chief Experience Officer, Puistokatu 4
The New Sustainable Consumer
Fashion researcher Fredrik Ekström shares his insights on The New Sustainable Consumer. He talks about how brands can thrive in a time of transition, where the consumers hearts and anxieties are, and three consumer profiles you need to know.
Fredrik Ekström, Above the Clouds
How values are changing the fashion ecosystem
New generation of consumers are demanding more from their brands. Taking a stand and showcasing your values are more important than ever. We look at how Finnish and Swedish values meets the task.
Fredrik Ekström, Above the Clouds
Ervin Latimer, Designer, Latimmier
Konrad Olsson
How to market and communicate fashion tech
Fashion is in need of new materials, new business models, and alternative ways of working. But how do you communicate innovation in a visual industry.
Matilda Kivelä, Strategist, Reaktor
Lotta Kopra, CCO, Spinnova
Why are we still shopping?
A conversation with Alec Leach, journalist and author of the new book “The worlds is on fire but we’re still buying shoes”.
Alec Leach, Author
How brands can use technology to help with sustainability
We listen to practical tips on how brands and designers can utilise new technologies and material sciences to accelerate their sustainability practices.
Kirsi Terho, Key Account Director, Infinited Fiber Company
Niklas von Weymarn, CEO, Metsä Spring
Konrad Olsson, Scandinavian MIND
How to use creativity to address our challenges
We invite a panel of designers to talk about how they can exchange their creativity, and sometimes radical ideas, into commercial successes – whilst at the same time keeping an eye on the environment. As a central part of their design methodology, many use materials innovatively in a pursuit to create more sustainable and responsible fashion.
Achilles Ion Gabriel, Cretive Director, Camper & CAMPERLAB
Ellen Hodakova Larsson, Designer, Hodakova
Jesse Hudnutt, Creative Consultant
Ane Lynge-Jorlén, Director, ALPHA
Konrad Olsson, Scandinavian MIND
