Scandinavian MIND x Juni Communication
Transformation Talks 2025
Transformation Conference is a unique, pan-Nordic, cross-industry gathering that aims to address the textile industry’s most pressing challenges.
Established in 2020, the event brings together stakeholders across the fashion ecosystem, including designers, executives, tech innovators, and investors.
Transformation Talks Helsinki – Fashion in the Age of AI
Presented by Scandinavian MIND and Fashion in Helsinki
Location: Bio Rex, Amos Rex, Mannerheimintie 22-24, Helsinki
22.5. at 9.00 – 10.30
As artificial intelligence reshapes every layer of the fashion industry – from how products are discovered to how stories are told – creative and commercial leaders must find new ways to navigate, adapt, and thrive. At this special Helsinki edition of Transformation Talks, we bring together pioneers at the intersection of fashion, creativity, and technology to explore how the industry is evolving – and how businesses can keep up. Join us to meet global industry voices, connect with like-minded professionals, and take part in shaping the next chapter of fashion innovation.
Entry through registration here
PROGRAM
09.00 – Opening Remarks
Konrad Olsson, Editor-in-Chief, Scandinavian MIND
09.05 – Fireside Chat: AI, Data, and the Future of Fashion Retail
Fabio Baum, General Manager Nordics & Benelux, Zalando
Moderated by Konrad Olsson
09.25 – Panel Discussion – Designing with AI; Creative Perspectives
How is AI shaping the creative process in fashion?
- Dr. Natalia Särmäkari, Fashion and Design Researcher, Senior Lecturer and Head of Master’s Degree Programme in Fashion and Clothing, Metropolia University of Applied Sciences
- Kalle Kataila, Photographer, media artist and educational media specialist
Moderated by Konrad Olsson
09.45 – Panel Discussion – Commercialising Creativity; Turning Vision into Value
How can fashion creatives build sustainable and profitable businesses in today’s global market?
- Alexander Kranz, Head of Womenswear, MM6 Maison Margiela
- Kieran Long, Director, Amos Rex
- Robin Schulie, Merchandising Consultant
- Meital Shapira, Menswear Buyer, Printemps
- Moderated by Konrad Olsson
More information: miia@juni.fi
