Finnish Fashion Awards 2026
Finnish Fashion Awards is the annual celebration of Finnish fashion, creativity, craft and
people in the industry. The Finnish Fashion Awards will be held in May 29 th 2026 in
Helsinki.
The public can suggest candidates for any category here.
A shortlist of candidates will be published in every category in April 2026. Shortlists and
winners will be chosen by a professional jury. The jury will be announced in March
2026.
Categories 2026
Internationalization
The category of Internationalization recognizes a fashion brand or designer successfully
expanding beyond Finland or showing great potential to expanding. The winner displays
international relevance while retaining a Finnish identity.
In collaboration with Zalando.
New talent
Finnish Fashion Awards has always celebrated talent. The New Talent category
recognizes an emerging designer, brand, or creative voice that shows exceptional
promise, originality, and professional growth and has made a notable impact early in
their career.
In collaboration with Miele.
Beauty
The Beauty category honors excellence in beauty, cosmetics, or grooming within fashion
from photo shoots to catwalks. The winner combines innovation, aesthetics, and cultural
relevance and elevates beauty as an integral part of fashion expression.
In collaboration with Make Up Store.
Branding
The Branding category recognizes an outstanding brand from identity to storytelling and
all the elements that are essential to success in fashion. The winner demonstrates
consistency across visuals, communication and values, and builds emotional connection
together with long-term brand equity.
In collaboration with 1664 Blanc.
Style Icon of the Year
A new category in Finnish Fashion Awards, Style Icon of the Year celebrates a person
with distinctive and influential personal style. The person shapes fashion culture through
visibility, attitude, and authenticity and inspires others beyond trends or seasons.
In collaboration with Flow Festival.
Sustainability Act
The Sustainability Act category honors a concrete action or initiative advancing
sustainability. The winner creates environmental, social, or ethical impact through
actions and demonstrates (thought) leadership and responsibility within the industry.
Retail
The Retail category highlights excellence in fashion retail or customer experience. The
winner innovates in service, concept, or omnichannel solutions and strengthens the
connection between brand, product, and audience.
Photography
The Photography category celebrates outstanding fashion photography or visual
storytelling. The winner demonstrates strong artistic vision, groundbreaking cultural
relevance and technical excellence and elevates fashion through imagery and narrative.
Designer
The Finnish Fashion Awards honors a designer with exceptional creative vision and
craftsmanship. The winner demonstrates consistent quality, relevance, and originality
and contributes significantly to Finnish fashion culture in Finland or in the international
scene.
